What is the second largest Search Engine in the world? YouTube. According to ComScore YouTube search volume exceeds Bing and Yahoo! It is surprising that website owners, strategy makers and SEO service providers often neglect or fail to formulate & act on YouTube optimization. Everyday YouTube gets billions of views and you should setup a strategy for this large volume of potential customers.
Optimizing YouTube requires almost the same set of rules required for any other search engine. One thing you should be clear about YouTube SEO optimization is that the video contents are not as visible as text contents to the search engines like Google. The surrounding texts that accompany the video play an important role for the overall optimization. Following are some tips for effective YouTube SEO for your website and brand:
Use Relevant Title tag:
For the YouTube Title tag, use most relevant tags that match with your targeted keywords and the video. People searching for videos on the YouTube will often see the tile before clicking it.
Increase video Popularity:
A high quality video has different measuring factors. One of the important factors is the number of likes and dislikes. Though this number can be manipulated, but yet the video with more "like" has better visibility and acceptance. Upload videos that will fulfill what viewers are expecting from it. Naturally your video will get more "like" and will drive more traffic to your original site.
Use creativity:
You don't have to create videos like TV Commercials to make it popular and acceptable. Use your creativity and reflect your business proposition on the video.
Customize YouTube page:
YouTube lets you customize the background and other aspects of your channel page. Use you branding image and creativity to fully utilize it. A customized YouTube channel that reflects branding and business proposition will win customer loyalty easily than the videos presented on a regular YouTube page.
Add unique & relevant videos:
Creating videos is not easy for all business owners. Don't add videos that only advertize your product and services. Add videos that offer benefit to the viewers.
Increase Number of Subscriber:
Number of subscribers is an important factor for publisher and video authority. Offering benefits to the subscribed users can increase your total number of subscriber.
Applying effective marketing:
YouTube Videos work as your marketing tool and visitors share an interesting video that they like. Your video should be interesting as well as effective in terms of marketing.
Description and Tags:
YouTube Video description and Tags work as they work for your website. Choose most relevant tags and useful description on your videos as well.
YouTube videos with positive reviews and comments inspire new viewers to completely view the video and share it. Reply to the comments added so that viewers return back to your video and increase your video-total-view.
YouTube videos are shown as part of Search Engine Results on the SERP pages. Optimizing YouTube video will benefit you o drive more traffics from YouTube and would enhance your SERP positions.







